The Sound System Initiative
Architecting the infrastructure and future of Jamaican music: securing the sound, building the business.
What we are solving for Jamaica.
- 01
Jamaica's music industry generates an estimated US$79–98M in annual exports and contributes over 5% to GDP, yet decades of national underinvestment have left the sector rich in influence and poor in infrastructure.
- 02
Offshore domination of royalties, publishing and master rights means most of the value created by Jamaican music is captured outside Jamaica.
- 03
There is no national financing instrument for artists and music MSMEs, and inadequate digital and technical infrastructure across recording, distribution and rights management.
- 04
An education deficit across IP protection, commercialization and royalty management leaves the next generation unable to monetize their own catalogue.
The Sound System Initiative
The Sound System Initiative builds the national framework for policy, legislation, physical and digital infrastructure to transform Jamaica's music industry from a raw cultural asset into a modern, protected and highly profitable economic engine, materialised in a state-of-the-art music stadium.