Made in Jamaica: Runway Ready
Change the label. Redirect ownership. Celebrate the Jamaican innovators who set global trends.
What we are solving for Jamaica.
- 01
Jamaican craft and fashion is globally identifiable through black, green and gold, yet the majority of products sold under that visual identity are manufactured offshore and labelled 'Made in China,' with value captured outside Jamaica.
- 02
Jamaican designers and craft MSMEs lack the production infrastructure, IP protection and export pipelines required to scale on the global stage.
- 03
Authentic Jamaican craft is at risk of being out-competed by mass-produced imitations that exploit national branding without contributing to national prosperity.
- 04
Without formal industry infrastructure, fashion remains a cultural export rather than an economic one: a $1B+ opportunity left untapped.
Made in Jamaica: Runway Ready
The Made in Jamaica: Runway Ready Initiative builds the production, IP-protection, certification and export framework to formalize Jamaican craft and fashion as a protected, runway-grade industry, channeling ownership, revenue and recognition back to the innovators on island.