Welcome
Natasha Ferguson is a global senior communications advisor, podcast host of The Orange Blueprint, and the founder of N.F. Orange Economy Advisory.At N.F. Orange Economy Advisory we are long-term advisory partners providing expert and strategic guidance to help countries build infrastructure and frameworks that create and develop a nation’s Orange Economy.The Orange Economy is a $4.3 trillion global contribution growing at a rapid rate of 8% per year as a high-growth sector. The creative and cultural industries (CCI) that make up a country’s Orange Economy are music, sports, new creative industries, craft & fashion, and arts, film, and cultural heritage.In collaboration and partnership with philanthropists, brands, companies, government stakeholders, bilateral and multilateral global development leaders, we are building the 1st infrastructure to identify, define, and build economic growth for Jamaica’s Orange Economy.
the sound system initiative
Music
From Reggae to Dancehall, Jamaican music is a globally dominant cultural export. Yet, for decades, it has been rich in influence but poor in infrastructure.The Sound System Initiative aims to transform Jamaica’s music industry from a raw cultural asset into a modern, protected, and highly profitable economic engine.
Yard to the world: structuring greatness initiative
Sports
Team Jamaica offers one of the most powerful and authentic stories in global sports.We are now matching that brand power with professional governance, a unified digital platform, and brand-safe infrastructure through the Yard to the World: Structuring Greatness initiative.
The complex: the first multi-acre creative compound
New creative industries
Spearheaded by producer and creative director Kimberly ‘Bougie Brat’ Rhoden, The Complex will introduce Jamaica’s first full-scale soundstage for film production, alongside professional recording studios, coworking and content creation spaces and wellness areas.
Made in Jamaica: the runway ready initiative
Craft & fashion
The infamous “Made in China” label. You see it. You know it.Jamaican craft and fashion is identifiable through the national colours of black, green and gold. The Made in Jamaica Runway Ready initiative aims to change the label, redirect ownership and celebrate Jamaican innovators who set the trends on a global scale.
Honouring the origins: Jamaica land we love initiative
Film, arts & cultural heritage
Jamaica is a recognised and well known destination when it comes to film production. In 2025, a Jamaican born illustrator designed the official USA Open themed art.This initiative to honour the origins and Jamaica land we love is about protecting the future, respecting the culture and showcasing the rich diversity through the infrastructure development of Jamaica’s Orange Economy through its five project initiatives.
The future of long term development
The orange economy village
The Orange Economy Village will showcase annual success across all project initiatives, showcasing cultural export growth, celebrating national productivity and championing global and local partnership commitments.
Join us. Let’s collaborate
To learn more or discuss partnering in developing the infrastructure for Jamaica’s Orange Economy, please email [email protected]
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